Marketing Engineer
Key Responsibilities
Qualifications & Experience
Key Responsibilities
- Identify and research new project opportunities within the GCC market, focusing on key industries including manufacturing, oil & gas, water & wastewater, process, power & energy, and transportation.
- Develop targeted lead generation strategies for both B2B and B2C segments, utilizing market analysis, competitive intelligence, and event participation.
- Manage event logistics and booth setup, ensuring brand representation and effective lead capture.
- Deliver engaging presentations and product demonstrations at events, highlighting technical capabilities and customer benefits.
- Collaborate with the website SEO team to create high-quality technical content (blog posts, white papers, case studies) aligned with SEO best practices.
- Analyze website traffic and user behavior to identify content gaps and opportunities for improvement.
- Develop and execute a social media marketing strategy to increase brand awareness and engagement within the GCC region.
- Create and manage engaging social media content across platforms (LinkedIn, Instagram, Facebook etc.) tailored to the target audience.
- Monitor social media mentions and respond promptly to inquiries and feedback.
Qualifications & Experience
- Bachelor’s degree in Engineering or related field, preferably with experience in technical marketing or a similar role.
- Minimum 2 years of experience in marketing engineering or a related field within the GCC region.
- Strong understanding of technical concepts and ability to translate them into clear and concise marketing materials.
- Excellent communication, presentation, and interpersonal skills.
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